While the share of used vehicles financed by LLD or LOA varies depending on the age of the vehicle, in 2021, lease financing reached more than 24% of used vehicle purchases with less than a year of use. In March 2024, the LLD on the number of registrations in France was 27.3%, proving that this formula is increasingly popular.
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Men are the majority in the car rental business – In 2019, men accounted for 64% of employees in the short-term rental industry. The gender gap narrows slightly more in the long-term rental industry, with a 54% share of male employees.
1.5 hours a day spent on social media, an opportunity? When defining your marketing strategy, you’ll need to determine which social networks to use to reach your target audience. The French spend 1.5 hours a day on social networks and 70% of Facebook users are over 25 years old… Something to think about.
As you can see, from epidemic waves to the greening of the automotive sector fleet, including the electronic components crisis, a number of factors are currently influencing the vehicle rental market.
So keep an eye on your market data and to learn more about how to create a car rental company, don’t hesitate to download our free guide on the 4 steps to becoming a car rental company.
To make your day-to-day life as a car rental company easier in these uncertain times, don’t hesitate to try Fleetee, a complete software with all the features you need to manage your business. The first 14 days of the trial are free and without obligation.